725 Fifth Avenue, Trump Tower

Taken for what it is, Trump Tower at 725 Fifth Avenue is a surprisingly suave entry in the High Tech architectural category.  Designed by Der Scutt for developer Donald Trump and the Equitable Life Assurance Company, the building has lost several of its original grace notes over the years, including the pretty little stepped forest… Continue reading

712 Fifth Avenue

A breakthrough concession to preservation, 712 Fifth Avenue is a tall limestone tower that incorporates two beautiful small commercial buildings at its base alongside an entry façade that mimics the Beaux Arts style so completely that many see it as another historic feature. Constructed in 1990 through 1992 to designs by architectural firm Kohn Pedersen… Continue reading

Rizzoli’s Bookstore Closing April 11th

We at Landmark Branding urge our readers to visit Rizzoli’s bookstore today and tomorrow before the location closes its doors at the end of Friday, April 11th.  It will be a last chance to see one of the great bookstore locations of New York and the world.  The facade has been destroyed, but the magnificent interior remains. Books… Continue reading

Just Off Fifth: Landmark Preservation Commission Refuses Rizzoli’s Protected Status

We at Landmark Branding are disappointed that the Landmarks Preservation Commission has decided against protecting the Rizzoli Bookstore’s superb building on West 57th Street – despite the more than 15,000 signatures gathered on a petition to save the bookstore. Members of the Save Rizzoli Committee are not giving up yet, citing the upcoming expiration of… Continue reading

Just Off Fifth: Rizzoli Bookstore Threatened

Located at 31 West 57th Street, the Rizzoli Bookstore has been called one of the most beautiful bookstores in the world. Originally the offices and showroom of the Sohmer Piano Company, the circa 1905 store preserves extraordinary interior details, including vaulted plaster ceilings. Additions by architects Hardy, Holzman Pfeiffer Associates, who restored and renovated the… Continue reading