An understated late Art Moderne design, 870 Fifth Avenue was designed by William I. Hohauser and completed in 1949. While not up to the lively architectural standard of the architect’s many hotels in Miami, 870 Fifth Avenue fills out the street-wall nicely and is a good neighbor overall.
One East 66th Street is the first building on upper Fifth Avenue to dispense with the fiction of an actual avenue address. A bit of an oddity, the not-quite-Art Deco structure was the last design of the great Rosario Candelo, who completed it in 1930 – yet the building itself was not begun until 1947,… Continue reading
Designed by Cross & Cross in a sedate Art Moderne style, 727 Fifth Avenue has been home to New York’s most famous jewelry store since it was constructed in 1940. The building is the fourth location for Tiffany’s and the second to be erected by the company, with McKim, Mead & White’s graceful 401-409 Fifth… Continue reading
A transition from the Beaux Arts mode that had long held sway in Midtown to the Rockefeller Centre Moderne that came to dominate the area, the McCutcheon Building at 607 Fifth Avenue is a restrained design by Cross & Cross, Better known for their vibrant Art Deco buldings, such as the spectacular General Electric Building… Continue reading
600 Fifth Avenue is a late example of Rockefeller Center Moderne, a style which maybe said to spread throughout the Midtown corridor by architectural osmosis. Designed in 1949 for the Massachusetts Mutual Life Insurance Company by architects Carson & Lundin, who had worked on some of the Center’s later additions, the structure was later acquired… Continue reading