Every Building on Fifth

700 Fifth Avenue, The Peninsula Hotel

Once the tallest hotel in the world and a rival to the St. Regis Hotel directly across the street, the Peninsula Hotel was constructed as the Gotham Hotel in 1905.  The hotel’s elaborate Beaux Arts style, provided by architects Hiss & Weeks, suggests a more ornate take on the palazzo type established by the University… Continue reading

St. Regis Hotel, 2 East 55th Street

A frothy confection of Second Empire Revival architecture, the immense St. Regis Hotel consists of an original building of 1904 by Trowbridge & Livingston with a 1927 addition by Sloan & Robertson.  The famed “Old King Cole” mural by artist Maxfield Parrish graces the King Cole Bar, installed in 1932; the mural was originally commissioned… Continue reading

697 Fifth Avenue

Incorporated into the St. Regis Hotel’s retail, the little building at 697 Fifth Avenue is a pleasant reminder of the small-scale commercial architecture that once lined this section of the street.

“Room at the Top” visits 100 Barclay

On behalf of Landmark Branding LLC and nAscent Art New York, we’re pleased to say that our first installment of “Room at the Top” at 100 Barclay for 2016 was a resounding success! Over 30 professionals from the real estate and arts & culture worlds gathered at 100 Barclay for a completely booked private tour… Continue reading

693 Fifth Avenue

Called “the best Postmodern building in the city” by architectural historian Carter B. Horsley, 693 Fifth Avenue was designed by Johnson & Burgee for the Japanese department store Takashimaya.  Completed in 1993, the building provided a robustly contextual solution to the gap that previously existed between two of Midtown’s most refined buildings, the Elizabeth Arden… Continue reading