912 Fifth Avenue

912 Fifth Avenue is a restrained design from the firm of Schwartz & Gross whose better known and far more flamboyant Art Deco creations include 55 Central Park West, the apartment house featured in “Ghostbusters”.

228-232 Fifth Avenue, The Victoria Building

The third of a trio of skyscrapers on the west side of Fifth Avenue just north of Madison Square Park, 228-232 Fifth Avenue, also known as the Victoria Building, is a design by Schwartz & Gross, who also designed the eye-catching 212-216 Fifth Avenue a block south. Replacing the Victoria Hotel, a famed work by… Continue reading

212-216 Fifth Avenue

Built in 1912-13 and one of the avenue’s overlooked gems, 212-216 Fifth Avenue is a design by the accomplished architectural firm of Schwartz & Gross, whose work on Lower Fifth Avenue includes the apartment buildings at 30 and 35 Fifth Avenue. In place of the Colonial Revival style employed there, 212-216 Fifth Avenue is a… Continue reading

35 Fifth Avenue

35 Fifth Avenue, the former Hotel Grosvenor, is now the Samuel Rubin Residence Hall of New York University.  Built in 1925 in the Neo-Federal style it is the second of two such buildings by Schwartz & Gross on the avenue, standing diagonally to its sister design at 30 Fifth.  Novelist Willa Cather lived at the… Continue reading

30 Fifth Avenue

30 Fifth Avenue is one of two designs on Lower Fifth by Schwartz and Gross, an apartment house firm responsible for numerous landmarks on the Upper East Side and along the length of Central Park West.  Their best-known design is undoubtedly 55 Central Park West, the Art Deco apartment house that appeared in the film… Continue reading