255 Fifth Avenue

Designed by the architectural firm of Eisendrath & Horowitz, 255 Fifth Avenue replaced two brownstone houses with a sophisticated screen-like façade of gleaming white terra cotta that references Classical motifs while incorporating the windows and proportions of the new Chicago School.  The lower floors have been remodeled. Eisendrath & Horowitz are perhaps best known for… Continue reading

212-216 Fifth Avenue

Built in 1912-13 and one of the avenue’s overlooked gems, 212-216 Fifth Avenue is a design by the accomplished architectural firm of Schwartz & Gross, whose work on Lower Fifth Avenue includes the apartment buildings at 30 and 35 Fifth Avenue. In place of the Colonial Revival style employed there, 212-216 Fifth Avenue is a… Continue reading

175 – 183 Fifth Avenue, The Flatiron Building

A whole book could be written about the Flatiron Building – and one has. For the purposes of this blog it is enough to say that this masterwork of the famed Chicago architect Daniel H. Burnham was originally known as the Fuller Building after the construction company that commissioned it and took on its present… Continue reading

Just Off Fifth: 66 East 11th Street Open House

Landmark Branding recently attended an open house at 66 East 11th Street’s duplex penthouse, a new architectural project by Delos Living, a wellness lifestyle brand backed by Deepak Chopra and focused on organic, energy-efficient and health-conscious living environments. Featuring advanced related technologies that included Vitamin C-filtered showers and anti-microbal treatments for high-use surfaces, the apartment also boasts… Continue reading

Just Off Fifth: 37 East 12th Street

The renowned Kentshire Galleries has recently sold its spectacular building at 37 East 12th Street in a record-breaking $26 million all-cash transaction through Massey Knakal. A location noted for antiques and bookstores, including the beloved Strand bookstore at the northeast corner of Broadway, East 12th Street is a stretch of some of the best late 19th… Continue reading