310 Fifth Avenue
This Mid-Century recladding of the original IBM headquarters at 310 Fifth Avenue employs luxe materials and sleek aluminum spandrels to create a near automotive sense of streamlined modernity. The neon sign for the hat shop adds a kick of Cary Grant-like glamour.
309-311 Fifth Avenue, The Dylan
One of the few completed new buildings in the NoMad district, 309-311 Fifth Avenue, also known as The Dylan, is a well-mannered newcomer overall. The wafer-thin appearance of the façade and the sculptured entry (shown above) are both nice touches. However, the failure to fill out the street wall – leaving the masonry scars from… Continue reading
308 Fifth Avenue
308 Fifth Avenue’s altered façade still retains its handsome Beaux Arts shop window and a row of columns at its upper story; it was the original location of the well-known Strauss Toy Shop. .
307 Fifth Avenue
307 Fifth Avenue is an ample slice of Art Deco replete with low-relief decoration suggestive of the better-known Chanin Building at 42nd Street and Lexington Avenue. The building was designed by William I. Hohauser, the celebrated theater architect. Of the 19 movie houses he designed in the tri-state area, only three remain open, including the… Continue reading
304 & 306 Fifth Avenue
It’s probably too soon to come to a final opinion about 304 Fifth Avenue (seen here during an early stage of construction), although its 1983-PoMo vibe is not entirely encouraging. We’ll take another look when the last scaffolding is down. The site was previously home to a unique example of a mural-decorated façade with an… Continue reading