711 Fifth Avenue, The NBC Building

711 Fifth Avenue the NBC Building

A grand Beaux Arts office building, 711 Fifth Avenue was built in 1926-1927 by developer-architect Floyd Brown.  The sumptuous but conservative exterior concealed what architectural historian Christopher Gray has called “The radically modern headquarters of NBC.”  Designed by Raymond Hood, one of the chief architects at Rockefeller Center, these rooms displayed a sleek Art Moderne… Continue reading

Just Off Fifth: 30 Rockefeller Plaza

The GE Building at 30 Rockefeller Plaza

30 Rockefeller Plaza, also known as 30 Rock, The GE Building and more recently the Comcast Building, is the largest building in Rockefeller Center and one of the greatest Art Deco structures in the world.  As of this writing still the 14th tallest building in New York City at 850 ft and 70 stories, it… Continue reading

610 Fifth Avenue, La Maison Francaise

610 Fifth Avenue La Masion Francaise

The first of three buildings named after European nations in a bid to attract tenants from those countries, La Masion Francaise at 610 Fifth Avenue features a magnificent relief created by the French artist Alfred Jannoit.  Surmounted by a depiction of two goddesses representing the cities of Paris and New York linking hands, the work… Continue reading

Rockefeller Center

Rockefeller Center

A spectacular collection of Art Deco buildings and the largest single construction project in the world when built, Rockefeller Center is one of the glories of American urbanism.  Built between 1930 and 1939 with Raymond Hood as the chief architect, the complex was funded by John D. Rockefeller Jr., who had originally planned to incorporate… Continue reading

“Room at the Top” Visits the Daily News Building

The Globe

On behalf of Landmark Branding LLC, nAscent Art New York and SL Green, we’re pleased to say that our recent installment of “Room at the Top” was a complete success! Over 30 professionals from the real estate and arts & culture worlds gathered at the landmarked Daily News Building for a completely booked private tour… Continue reading

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