309-311 Fifth Avenue, The Dylan

One of the few completed new buildings in the NoMad district, 309-311 Fifth Avenue, also known as The Dylan, is a well-mannered newcomer overall. The wafer-thin appearance of the façade and the sculptured entry (shown above) are both nice touches.  However, the failure to fill out the street wall – leaving the masonry scars from… Continue reading

304 & 306 Fifth Avenue

It’s probably too soon to come to a final opinion about 304 Fifth Avenue (seen here during an early stage of construction), although its 1983-PoMo vibe is not entirely encouraging. We’ll take another look when the last scaffolding is down. The site was previously home to a unique example of a mural-decorated façade with an… Continue reading

241 Fifth Avenue

Originally known as 239-241 Fifth Avenue and formerly the site of the Fifth Avenue Bazaar, a singularly tacky Po-Mo horror, 241 Fifth Avenue is one of the first new condominium buildings in MoMad and the first purpose-built residential structure north of 106-108 Fifth Avenue. Designed by ODA Architects and completed in 2014, the building shares… Continue reading

Bisnow’s 5th Annual New York City Multifamily Summit at 4 World Trade Center

Landmark Branding was excited to attend the recent Bisnow Fifth Annual New York City Multifamily Summit, which took place March 27th on the 54th Floor of 4 World Trade Center, one of the district’s newest and most impressive landmarks.  Speakers included Steve Witkoff, Founder of the Witkoff Group; Francis Greenberger, Chairman and CEO of Time… Continue reading

The New School University Center, 63 Fifth Avenue

Along with 61 Fifth across 13th Street to the south, the New School University Center at 63 Fifth is the first new ground-up construction on Fifth Avenue south of 14th Street in decades.  Replacing a generally undistingushed two-story building the design from Skidmore, Owings & Merrill’s Roger Duffy features brass “clapboards” and ribbon windows that reference… Continue reading