767 Fifth Avenue, The Apple Store

The Apple Store

High-tech purity or corporate nihilism?  The glossy cube of the Apple Store takes reductivist branding to an extreme, and may be the city’s utmost example of architecture-as-commercial- packaging. Whether the result is a stunning icon of design or the complete negation of architecture is open to argument. The structure shares the 767 Fifth Avenue address… Continue reading

743 Fifth Avenue, the Hublot Building

743 Fifth Avenue

A handsome Beaux Arts sliver at 743 Fifth Avenue has recently given away to a sleek new shop for Swiss watchmaker Hublot.  Designed by architect Peter Marino, responsible for the now-vanished treatment of 677 Fifth Avenue for Fendi, the building has a die-cast elegance in keeping with the designer’s penchant for industrial glamour.

717 Fifth Avenue

717 Fifth Avenue

A sleek Mid-Century Modern addition to Midtown, 717 Fifth Avenue was designed by Harrison, Abramovitz & Abbe in 1959 for the Corning Glass Works, which was previously housed in a much smaller building directly across the street at 718 Fifth Avenue. A handsome entry in Lever House professionalism, the original plaza has, regrettably, been partially filled in…. Continue reading

565 Fifth Avenue

565 Fifth Avenue

A glamorous production from architect Norman Jaffe, an architect better known for his highly romantic beach houses in the Hamptons, 565 Fifth Avenue was described as “Frank Lloyd Wright made sleek” by New York Times architectural critic Paul Goldberger.  The lobby is a dramatic assemblage of structural-based ornament; Emery Roth & Sons were the production… Continue reading

505 Fifth Avenue

505 Fifth Avenue

505 Fifth Avenue is a pleasant neo-constructivist confection by industry standards Kohn Pederson Fox.  The lobby incorporates a site-specific program by the artist James Turrell that includes a forced-perspective neon light box.  Floor-to-ceiling glass cladding gives the interiors arresting views of the New York Public Library and Bryant Park.

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