Every Building on Fifth

Landmark Branding was excited to attend the recent Bisnow Fifth Annual New York City Multifamily Summit, which took place March 27th on the 54th Floor of 4 World Trade Center, one of the district’s newest and most impressive landmarks.  Speakers included Steve Witkoff, Founder of the Witkoff Group; Francis Greenberger, Chairman and CEO of Time… Continue reading

We at Landmark Branding are disappointed that the Landmarks Preservation Commission has decided against protecting the Rizzoli Bookstore’s superb building on West 57th Street – despite the more than 15,000 signatures gathered on a petition to save the bookstore. Members of the Save Rizzoli Committee are not giving up yet, citing the upcoming expiration of… Continue reading

80 Fifth Avenue’s lavishly detailed thirteen-story Classical shaft sits atop an arresting three-story base of interlocking bay windows. The uppermost floors are particularly noteworthy, incorporating giant two-story arches that gather pedimented windows into trios in the manner of the Chicago School of architecture as practiced by 19th Century architect Louis Sullivan and others. Unfortunately, the… Continue reading

78 Fifth Avenue’s handsome façade is obscured but not defaced by the addition of fire escapes – possibly the only time these life-saving devices are visible to this extent on Fifth Avenue.  The detailing on the uppermost floors strikes a curiously old-fashioned note, with rounded hood molds redolent of the Italianate detailing of a previous generation…. Continue reading

Landmark Branding is pleased to announce that David V. Griffin will be a regular contributor to Honest Buildings’ new blog, Community. In the first in a series of articles with a focus on renovation and restoration projects, Griffin speaks with Greg Popkin of RFR Realty about the current gut renovation at 285 Madison Avenue, one… Continue reading