New York Public Library Interiors Receive Landmark Designation!

DeWitt Periodicals Room

Landmark Branding is pleased to hear that the Rose Main Reading Room and Bill Blass Catalogue Room of the New York Public Library have received the rare status of New York City Designated Interior Landmarks.  In this they join the building itself, the 1897-1911 Beaux Arts masterpiece of Carrere & Hastings, as well as its… Continue reading

1200 Park Avenue

1200 Fifth Avenue

Originally a rental building built in 1928 to designs by Emery Roth, 1200 Fifth Avenue was converted to a condominium residence in 2004. Somewhat overshadowed by the Mt. Sinai complex, it is enlivened by trickles of Spanish Renaissance ornament.

1190 Fifth Avenue

1190 Fifth Avenue

1190 Fifth Avenue houses the Mt. Sinai Executive Health Program, one of the most celebrated such in the country – save, rather obviously, for architectural reasons.  A graceless hulk, it is connected to a vast and even unsightlier tower that stands behind it and which manages to completely disrupt the surrounding skyline.

Just Off Fifth: The Barbey Building at 15 West 38th Street

15 West 38th Street

An astonishing tour-de-force of red terra cotta, the Barbey Building at 15 West 38th Street was built in 1909 to designs by Delano & Aldrich, a firm better known for subdued Colonial Revival work.  Here they produced a startling early skyscraper design that terminates with a vast Baroque cartouche. Despite the austere clarity of much… Continue reading

Just Off Fifth: 4 East 39th Street

4 East 39th Street

One of the few remaining small-scale commercial works by the great New York architect George B. Post, 4 East 39th Street was originally the home of Keppel & Co., a renowned art gallery that alternated exhibitions of Old Masters with those of contemporary American artists – thus the remarkable likenesses of Rembrandt and James Whistler… Continue reading

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